In the modern freight brokerage climate, “digital brokers” who under-cut on pricing and equally under-deliver on the client experience is a growing concern. At Velocity Transport, we are countering this movement by being an industry-leading “tech-enabled broker.”
In other words, we believe the right way forward for freight brokerage is indeed leveraging emerging technology, but placing an even greater emphasis on cultivating client relationships. We believe you can’t take the broker out of brokerage because the foundation of our industry is the established trust that exists between a shipper and their go-to brokerage team.
This recent client story is an ideal example of that philosophy in practice.
The Client: Ready Roast Nut Company
Founded in 2006, Ready Roast Nut Company is a fast-growing leader in the organic, non-GMO nuts, nut butters, powders, & mixes space. Their reach is national and their dedication to the highest tier of food safety standards means that their freight needs are immediate and of the utmost importance.
The stated mission of Ready Roast Nut Company is to be the industry’s leading value-added nut processing company. As they’ve grown, choosing the right freight brokerage partner has become a critical piece of that puzzle.
The Problem: Carrier No-Shows
With the holidays around the corner and many large orders coming in, Ready Roast placed their trust in a “digital broker” with a large number of lanes. This broker quoted rates far below established market standards, which ultimately sealed the deal.
Unfortunately, when it came time to follow through on the agreement, the trucks never arrived. Ready Roast was sitting on numerous orders during their most important sales season and ran the risk of not delivering to their customers on time.
The Solution: #RelentlessService
In what became a freight emergency for Ready Roast, they reached out to Velocity through their customer sales representative, Micah Millet. Micah immediately leaped into action, quickly providing the capacity they desperately needed at fair rates.
Beyond that, Micah and the Velocity team stayed in near-constant communication with Ready Roast’s shipping coordinator and the relevant carriers to ensure clarity across all parties and that loads would be picked up and delivered on time.
Through this quick action and comprehensive oversight, Ready Roast’s holiday orders were delivered without any interruption of service to their customers. #RelentlessService and a relationship-first mindset stepped in when the “digital broker” under-cut and under-delivered.
In The Client’s Own Words:
“Velocity is an important part of the capacity strategy for the Ready Roast Nut Company. Not only are they very price-competitive on our lanes, but they have also proven to be very committed to customer service and our relationship.
Recently, when another carrier submitted pricing below market and failed to pick up a large number of orders over the holiday, we turned to Velocity for recovery and they were able to quickly bring capacity to the table at fair rates to service our customers. We appreciate their commitment to relentless service and professional excellence and look forward to doing more business with them in 2020.”
Claudia Lopez – Shipping Coordinator, Ready Roast Nut Company